--- title: Article Archive | Why Radio? description: Why Radio? | Why Radio? Radio advertising can help build relationships with your customers more effectively than any other media. CCUK's Article Archive contains all the information you need to get started in Radio Advertising. --- [![Communicorp UK](https://content.communicorpuk.com/hs-fs/hubfs/raw_assets/public/Communicorpuk_September2022/images/company-logo.png?width=87&height=1328&name=company-logo.png "Communicorp UK")](https://communicorpuk.com/) [![Communicorp UK](https://content.communicorpuk.com/hubfs/raw_assets/public/Communicorpuk_September2022/images/company-logo-dark.svg "Communicorp UK")](https://communicorpuk.com/) - [OUR PRODUCTS](https://communicorpuk.com/our-products/) - [JOIN US](https://communicorpuk.com/join-us/) - [CONTACT](https://communicorpuk.com/contact/) ![Cross](https://content.communicorpuk.com/hubfs/raw_assets/public/Communicorpuk_September2022/images/cross.635d5c.svg) - [OUR PRODUCTS](https://communicorpuk.com/our-products/) - [ABOUT](https://communicorpuk.com/about/) - [RADIO](https://communicorpuk.com/radio/) - [JOIN US](https://communicorpuk.com/join-us/) - [NEWS](https://communicorpuk.com/news/) - [CONTACT](https://communicorpuk.com/contact/) ###### Our News # **WHAT’S HAPPENING AT CCUK** A curated resource library to help you grow through marketing and advertising with CCUK. - [Radio Advertising](https://content.communicorpuk.com/article/tag/radio-advertising) - [Radio](https://content.communicorpuk.com/article/tag/radio) - [Why Radio?](https://content.communicorpuk.com/article/tag/why-radio) - [radio news](https://content.communicorpuk.com/article/tag/radio-news) - [advertising](https://content.communicorpuk.com/article/tag/advertising) - [insights](https://content.communicorpuk.com/article/tag/insights) - [marketing news](https://content.communicorpuk.com/article/tag/marketing-news) - [AI](https://content.communicorpuk.com/article/tag/ai) - [Britain](https://content.communicorpuk.com/article/tag/britain) - [ROI](https://content.communicorpuk.com/article/tag/roi) - [audience](https://content.communicorpuk.com/article/tag/audience) - [audio](https://content.communicorpuk.com/article/tag/audio) - [campaigns](https://content.communicorpuk.com/article/tag/campaigns) - [re-evaluating](https://content.communicorpuk.com/article/tag/re-evaluating) - [target customers](https://content.communicorpuk.com/article/tag/target-customers) - [2018](https://content.communicorpuk.com/article/tag/2018) - [Frequency](https://content.communicorpuk.com/article/tag/frequency) - [TV](https://content.communicorpuk.com/article/tag/tv) - [audio first](https://content.communicorpuk.com/article/tag/audio-first) - [audio marketing](https://content.communicorpuk.com/article/tag/audio-marketing) - [authenticity](https://content.communicorpuk.com/article/tag/authenticity) - [brand](https://content.communicorpuk.com/article/tag/brand) - [brand building](https://content.communicorpuk.com/article/tag/brand-building) - [budget](https://content.communicorpuk.com/article/tag/budget) - [campaign](https://content.communicorpuk.com/article/tag/campaign) - [car](https://content.communicorpuk.com/article/tag/car) - [context](https://content.communicorpuk.com/article/tag/context) - [cost](https://content.communicorpuk.com/article/tag/cost) - [cost-effective](https://content.communicorpuk.com/article/tag/cost-effective) - [creative](https://content.communicorpuk.com/article/tag/creative) ![Vector Background](https://content.communicorpuk.com/hubfs/Communicorpuk_September2022/Images/ccp-vector-background.6e0109.svg) [![Why Radio Still Drives Growth in a Digital World](https://content.communicorpuk.com/hubfs/TUNING%20IN%20NORTH%202025-1.jpg)](https://content.communicorpuk.com/article/tuning-in-2025-radios-reach-resonance-and-results-amplified) [**Why Radio Still Drives Growth in a Digital World**](https://content.communicorpuk.com/article/tuning-in-2025-radios-reach-resonance-and-results-amplified) Communicorp UK on Audio’s ROI Advantage At this year’s Tuning In 2025, radio proved once again that it’s not just surviving in a digital world,... [Find out more](https://content.communicorpuk.com/article/tuning-in-2025-radios-reach-resonance-and-results-amplified) [![Radio and Digital: Radio Events That Broke The Internet](https://www.radiocentre.org/wp-content/uploads/2018/08/img_5b7fe374d9f81.png)](https://content.communicorpuk.com/article/radio-digital-advertising) [**Radio and Digital: Radio Events That Broke The Internet**](https://content.communicorpuk.com/article/radio-digital-advertising) Radio and digital advertising go together like wine and cheese. With digital activities like social media and listening being both quite habitual,... [Find out more](https://content.communicorpuk.com/article/radio-digital-advertising) [![The Advertisers Guide To Brexit](https://content.communicorpuk.com/hubfs/Brexito.png)](https://content.communicorpuk.com/article/brexit-advertising) [**The Advertisers Guide To Brexit**](https://content.communicorpuk.com/article/brexit-advertising) Regardless of your stance on Brexit, it'll be sure to have an impact on your business. With no one being 100 percent certain what will happen... [Find out more](https://content.communicorpuk.com/article/brexit-advertising) [![How effective is radio advertising? The Definitive Effectiveness Guide](https://content.communicorpuk.com/hubfs/Cost%201.png)](https://content.communicorpuk.com/article/radio-advertising-effectiveness) [**How effective is radio advertising? The Definitive Effectiveness Guide**](https://content.communicorpuk.com/article/radio-advertising-effectiveness) Why should you choose radio advertising? Whether you're using it as the main driving force for your campaign, or you're introducing it to your... [Find out more](https://content.communicorpuk.com/article/radio-advertising-effectiveness) [![This Week In Radio 15th June 2018](https://content.communicorpuk.com/hubfs/PHOTOGRAPHY%20-%20Young%20friends%20-%20Car%20-%20Radio.jpg)](https://content.communicorpuk.com/article/this-week-in-radio-15th-june-2018) [**This Week In Radio 15th June 2018**](https://content.communicorpuk.com/article/this-week-in-radio-15th-june-2018) Anticipation is at max, excitement is boiling over. Football fever is starting to grip the nation. As the World Cup kicks off, radio stations up... [Find out more](https://content.communicorpuk.com/article/this-week-in-radio-15th-june-2018) [![This Week In Radio 18th May 2018](https://content.communicorpuk.com/hubfs/image1-1.jpeg)](https://content.communicorpuk.com/article/this-week-in-radio-18th-may-2018-1) [**This Week In Radio 18th May 2018**](https://content.communicorpuk.com/article/this-week-in-radio-18th-may-2018-1) In a slightly different This Week in Radio, we'll be focusing on Radio Audio Week - which comes to a close this weekend. The first event of its... [Find out more](https://content.communicorpuk.com/article/this-week-in-radio-18th-may-2018-1) [![This Week In Radio 4th May 2018](https://content.communicorpuk.com/hubfs/PHOTOGRAPHY%20-%20Young%20male%20-%20Lounge%20-%20Radio.jpg)](https://content.communicorpuk.com/article/this-week-in-radio-20th-april-2018-0) [**This Week In Radio 4th May 2018**](https://content.communicorpuk.com/article/this-week-in-radio-20th-april-2018-0) May the fourth be with you. Here's this week in radio! [Find out more](https://content.communicorpuk.com/article/this-week-in-radio-20th-april-2018-0) [![Radio Advertising Frequency: The Quick and Easy Guide](https://content.communicorpuk.com/hubfs/Pic%205.png)](https://content.communicorpuk.com/article/radio-advertising-frequency-all-you-need-to-know) [**Radio Advertising Frequency: The Quick and Easy Guide**](https://content.communicorpuk.com/article/radio-advertising-frequency-all-you-need-to-know) To target and engage your customers, you need to think about how many times your advert runs. That's what those in the business call 'frequency.' ... [Find out more](https://content.communicorpuk.com/article/radio-advertising-frequency-all-you-need-to-know) [![This Week In Radio 20th April 2018](https://content.communicorpuk.com/hubfs/Darren%20Parks%20presenting.jpg)](https://content.communicorpuk.com/article/this-week-in-radio-20th-april-2018) [**This Week In Radio 20th April 2018**](https://content.communicorpuk.com/article/this-week-in-radio-20th-april-2018) All the information to come out of radio this week: [Find out more](https://content.communicorpuk.com/article/this-week-in-radio-20th-april-2018) [![Why Reaching your target customers isn't enough anymore](https://content.communicorpuk.com/hubfs/resize%20matt.png)](https://content.communicorpuk.com/article/reach-target-customers) [**Why Reaching your target customers isn't enough anymore**](https://content.communicorpuk.com/article/reach-target-customers) Have you ever been stuck in traffic and noticed that crack in your windscreen. How big was it yesterday? Was it even there yesterday? As you're... [Find out more](https://content.communicorpuk.com/article/reach-target-customers) [![Removing Risk From Your Advertising With Radio](https://content.communicorpuk.com/hubfs/Pic%2024-1.png)](https://content.communicorpuk.com/article/remove-risk-advertising) [**Removing Risk From Your Advertising With Radio**](https://content.communicorpuk.com/article/remove-risk-advertising) Allocating advertising spend always raises questions around risk. How can I get the return I need? How can I measure my results? How can I make sure... [Find out more](https://content.communicorpuk.com/article/remove-risk-advertising) ![vector](https://content.communicorpuk.com/hubfs/raw_assets/public/Communicorpuk_September2022/images/ccp-vector.c094a6.svg) ![Communicorp UK](https://content.communicorpuk.com/hs-fs/hubfs/raw_assets/public/Communicorpuk_September2022/images/company-logo.png?width=87&name=company-logo.png "Communicorp UK") - [Radio](https://communicorpuk.com/radio/) - [Services](https://communicorpuk.com/services/) - [About](https://communicorpuk.com/about/) - [Join us](https://communicorpuk.com/join-us/) - [News](https://communicorpuk.com/news/) - [Contact](https://communicorpuk.com/contact/) Communicorp UK Ltd Level 7, XYZ Building Hardman Boulevard, Spinningfields, Manchester M3 3AQ +44 (0)161 886 8800 [Privacy Policy](https://communicorpuk.com/privacy-policy/) | [Cookies Policy](https://communicorpuk.com/cookie-policy/) © 2022 Communicorpuk All Rights Reserved.