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A curated resource library to help you grow through marketing and advertising with CCUK.
- Radio Advertising
- Why Radio?
- Radio
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- Britain
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- audience
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- re-evaluating
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- 2018
- Frequency
- TV
- authenticity
- brand building
- budget
- campaign
- car
- context
- cost
- cost-effective
- creative
- creative advertising
- creativity
- education
- emotional response
- footfall

Fantastic Frequency: The hero that can save your radio campaign.
Frequency is one of the most important aspects of a radio campaign. It regularly saves the day, doesn't have any parents and might well be...

Can You Trust Radio Advertising?
Forget 'Fake News', forget ad blocks and YouTube boycotts. Radio has got some 'Real News' for you: Radio is most trusted medium for news,...

How to Increase Footfall and Triple Advertising ROI
Black Friday is approaching fast, you want to let consumers know about your stand-out brand, but what next? With radio currently returning an...

Radio and Digital: Radio Events That Broke The Internet
Radio and digital advertising go together like wine and cheese. With digital activities like social media and listening being both quite habitual,...

The Radio Advert Archive - Best (And Worst) Examples of Radio Adverts
We all learn a lot from examples. That's why, every week, we'll be breaking down some of the best (and worst) radio advert examples airing in the UK...

The Advertisers Guide To Brexit
Regardless of your stance on Brexit, it'll be sure to have an impact on your business. With no one being 100 percent certain what will happen...

How effective is radio advertising? The Definitive Effectiveness Guide
Why should you choose radio advertising? Whether you're using it as the main driving force for your campaign, or you're introducing it to your...

Using Google Analytics to Track Radio Campaigns
They say that the definition of insanity is doing the same thing twice and expecting the results to change.

Contextual Advertising: A Beginners Guide
So you’re a model parent, right? You go to all your child’s major life events: birthdays, graduation, ballet class, wedding, everything. But all...

This Week In Radio 15th June 2018
Anticipation is at max, excitement is boiling over. Football fever is starting to grip the nation. As the World Cup kicks off, radio stations up...