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In 2024, the recruitment industry stands on the brink of transformative change, spurred by recent tumultuous years marred by pandemic-induced layoffs and recruitment freezes. This pivotal moment heralds a profound shift in the recruitment landscape, as businesses reassess their strategies for talent acquisition amidst dynamic workplace shifts and the rise of cutting-edge technologies. Discover innovative methods to advertise your job vacancies and effectively recruit top-tier staff in this evolving landscape.
It becomes crucial to anticipate key trends that will inevitably shape recruitment strategies in the coming year. Drawing insights from industry reports and expert analyses.
Here are our top Five predictions for recruitment trends in 2024:
1. AI will help to streamline the recruitment process.
2. Flexibility within a role will be essential to fill it.
3. Diversity, Equity, and Inclusion (DEI) will remain at the forefront of recruitment priorities.
4. Attracting and Retaining Gen Z will be one of the biggest challenges for recruiters.
5. The quality of hire will become a top priority.
1. AI will help to streamline the recruitment process.
AI continues to revolutionise the recruitment process, streamlining tasks, and enhancing efficiency. With advancements in AI-driven tools and algorithms, recruiters can leverage data analytics to identify top talent, predict candidate success, and automate routine tasks, such as resume screening and candidate outreach.
The integration of AI not only expedites the hiring process but also fosters unbiased decision-making to a more inclusive and diverse workforce.
AI will enhance the recruiter experience and streamline work. 62% of recruiters are optimistic about AI’s impact on recruitment, and we predict this figure will only continue to grow.
Hero is an example of a platform that uses AI for talent matching. ‘SmartMatch’ analyses candidates' skills, experiences, and certifications to find them a perfect match, only streamlining HR and the recruitment process with AI.
2. Flexibility within a role will be essential to fill it.
Remote and hybrid work models have swiftly become the new norm, compelling organisations to adapt their approaches to accommodate flexible working patterns.
To attract and retain top talent, employers must offer flexible work options, including remote work arrangements, flexible schedules, and adaptable payroll structures. Not only does this approach widen the talent pool by appealing to candidates from diverse geographical locations, but it also enhances employee satisfaction and retention.
Recent data from the Office for National Statistics (ONS) suggests positive vacancy growth in the last quarter, in sectors such as Administration, IT, and Construction, hinting at a broader trend towards flexible work arrangements across industries. From this, we can predict that we will start to see growth in other sectors too.
Source: ONS February 2024
3. Diversity, Equity, and Inclusion (DEI) will remain at the forefront of recruitment priorities.
Companies are actively seeking to foster a culture of belonging by implementing inclusive hiring practices, promoting representation across all levels of the organisation, and cultivating diverse talent. Embracing DEI principles not only enhances corporate reputation but also drives innovation, creativity, and employee engagement.
Communicorp UK Audio & Media actively strives to create an environment of mutual respect where employment opportunities are available to all employees, and applicants during the recruitment process, without regard to race, colour, religion, sex, national origin, age, disability or gender expression. Communicorp UK creates an environment where creativity thrives, and every voice is heard.
4. Attracting and retaining Gen Z will be one of the biggest challenges for recruiters.
Gen Z will make up a quarter of the global workforce by 2025, with the recruitment process having to adapt to this new generation of workers. Gen Z are 36% more likely to prioritise advancement opportunities, and 34% more likely to prioritise skill development opportunities than baby boomers.
From personalised recruitment experiences to authentic employer branding initiatives, organisations are tailoring their strategies to resonate with Gen Z values, preferences, and career aspirations. Embracing digital platforms, social media engagement, and immersive technologies are key strategies to capture the attention of this generation.
According to HubSpot Research, 62% of Gen Z use TikTok and spend most of their time on the app. This is a prime reason why embracing digital is important.
5. Quality of hire will become a top priority.
In an era of heightened scrutiny and diminished hiring activity, the quality of hire emerges as a paramount concern for employers and recruiters alike. As hiring remains subdued, organisations are acutely aware of the imperative to ensure that every recruitment decision yields dividends.
While 73% of recruiters prioritise hiring based on skills, recent trends indicate a misalignment between candidate skills and role requirements. To bridge this gap, recruiters must adopt holistic assessment methodologies that encompass both hard and soft skills, thereby ensuring that each hire contributes meaningfully to organisational success and retaining employees.
In conclusion, it is paramount for businesses and recruiters in 2024 to stand out to attract and retain talent. Based on the trends discussed above, it is also key to consider other mediums.
Radio increases audience reach and brand awareness, enabling recruiters and candidates to connect with new opportunities. Other mediums such as Mobile Digital Out of Home increases foot-traffic and engagement on campaigns. GOMO can guarantee impressions and provide fantastic insights to campaigns, for any sector and any place, directly targeting your ideal audience.
The use of these mediums can empower recruiters to efficiently connect businesses with potential candidates across diverse demographics and interests, while also enhancing visibility and engagement in a competitive job market.
To find out more about these prospects:
In conclusion, it is paramount for businesses and recruiters in 2024 to stand out to attract and retain talent based on the trends discussed above. Using the correct medium to attract and retain talent, alongside delivering your key message, is crucial to stand out in the recruitment landscape.
Our article “What are the benefits of using radio advertising for recruitment’ delves further into the medium and how it can increases audience reach and brand awareness, enabling recruiters and candidates to connect with new opportunities.
Mobile Digital Out Of Home can be highly effective in reaching both passive and active job seekers. Ads can be interactive and reach audiences where other mediums can’t. Including the right creative such as QR codes or social media sharing options into your ads, you can make it easy for candidates to share your message with their networks, increasing the reach of your recruitment campaign, as well as sign-posting directly.
The use of these mediums, alongside digital, can empower recruiters to efficiently connect businesses with potential candidates across diverse demographics and interests, while also enhancing visibility and engagement in a competitive job market.
To find out more about these prospects:
