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Marketing for non-profits is a bit different than marketing for for-profit businesses. The main goal of a non-profit organization is to raise...

Using radio to market your non-profit can be a great way to target a large audience and generate support and traffic. Once you have identified your...

Using radio advertising to market your brand can be a great way to target a large audience and generate awareness and traffic.

Tune into your audience! 

  Frequency is one of the most important aspects of a radio campaign. It regularly saves the day, doesn't have any parents and might well be...

CCUK Creative Director John-Paul Hughes takes us through the three important considerations for a great ad campaign. It’s not how many people...

  When it comes to building a marketing strategy for your private healthcare practice, we know where you want to see results; Building brand...

  What is Radio Sponsorship? Radio Sponsorship builds brand awareness and boosts brand association. Sponsorship creates a powerful bond between...

You have chosen to add radio advertising to your marketing mix, you know which products to promote and an idea of creative, however, have you...

Radio is a great way to reach a wide audience, with 89% of all UK adults listening to commercial radio every week. But the question remains, how can...

The leaves are just turning brown and here we are talking about Christmas, however, it is peak time to book advertising for the Christmas season. If...