The Article Archive

CCUK Radio Stations Boom

With the UK population adapting to new working routines, Communicorp UK can reveal that listening figures on connected devices such as smart speakers,…

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Business as (Un)usual
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Radio in a lockdown

The familiarity of the regular voices and advertising on radio instil a sense of normality to the panic, calming and even uplifting the population who…

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The Brits: Top 5 Controversial Moments

Whether you love or hate them, they have brought some memorable moments over the years.

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Radio Effectiveness: The star of advertising

Commercial radio is a sure-fire way to speak to millions of people via a medium that they trust. Although often shunned for more modern methods, radio…

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Marketing to Millennials

 

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Marketing to Over 55s

 

Brands are ignoring a huge portion of the UK population by failing to target over-50s effectively, despite making up over a third of the market,…

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Christmas Ads 2019: Who Did it Best?

Whether you love them or hate them, the festive advertising season is back and in full carrot-singing, fire-breathing swing.

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Improving Online Sales With Radio - 4 Quick tips

 

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How to Increase Footfall and Triple Advertising ROI

 

Black Friday is approaching fast, you want to let consumers know about your stand-out brand, but what next?

With radio currently returning an average

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Radio - The Mood Booster

A recent study by Radiocentre has discovered that radio boosts consumer happiness and receptiveness to brands. Media predominantly exists for…

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Writing For Voice Enabled Devices

The second ever Radio Audio Week in upon us. 

After having the pleasure of attending last years, seminal event, we've decided to take stock of…

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