The Article Archive

Increase Footfall and Sales With Radio Advertising

Increasing footfall is essential to driving sales and building your brand. Advertising can get you noticed and drive your customers to your door when…

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The Always Up To Date Radio Advertising Glossary
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This Week In Radio 18th May 2018
 

In a slightly different This Week in Radio, we'll be focusing on Radio Audio Week - which comes to a close this weekend. 

The first event of its…

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The People Behind The Product: Group Creative Director John-Paul Hughes

If there was one thing the 60’s had plenty of, it was originality. The Velvet Underground have influenced the likes of U2, Joy Division, The Talking…

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This Week In Radio 4th May 2018

May the fourth be with you. Here's this week in radio!

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Radio Advertising Frequency: The Quick and Easy Guide

To target and engage them, you need to think about how many times your advert runs. That's what those in the business call 'frequency.'

This article is…

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This Week In Radio 20th April 2018

All the information to come out of radio this week:

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How to Reach Your Target Customers at the Right Times with Radio

 

Have you ever been stuck in traffic and noticed that crack in your windscreen. How big was it yesterday? Was it even there yesterday? As you're…

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This Week In Radio 13th April 2018

 

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Cost-effective Advertising With Radio

Are you under pressure to prove the effectiveness of your marketing strategy? Getting the results you need starts by choosing a cost-effective…

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The People Behind the Product: Keith Crane, Research and Insight Director

 

Data. For something that plays such a massive part in all of our lives, I knew embarrassingly little about it.  

When I arrived at the Glasgow…

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Can You Trust Radio Advertising?

 

Forget 'Fake News', forget ad blocks and YouTube boycotts. Radio has got some 'Real News' for you:  

Radio is most trusted medium for news,…

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