The Article Archive

6 Actionable Adwords Optimisations You Can Try RIght now

Business to business, business to customer or human to human - however you describe your business, your customers are still googling their problems and…

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4 Ways to Ignite Your Advertising with Emotion

True emotional advertising can be seen as the game of high street retailers and large chains, but the fundamentals of what makes those adverts…

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How To Change Brand Perceptions [Case Study]


Something big happened at eBay.

I distinctly remember my Dad bidding and trading old collectors editions DVDs of 90’s TV shows. Buffy, Angel and…

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7 Amazing Radio Advertising Facts You Need Know



You need to know your chosen medium if you want to see a successful return on investments.

We've put together all the lesser known facts about…

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Using Google Analytics to Track Radio Campaigns

They say that the definition of insanity is doing the same thing twice and expecting the results to change.

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Why Cross-Channel Advertising Still Reigns Supreme


The ad industry likes glamour. 

You only need to cast your eyes over the Cannes Lions awards shortlist to see that.

In fact, there was one omission…

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Everything You Need to Know About the UK Motor Industry in 2018


It’s hard enough keeping on top of everything going on in our own businesses, let alone the entire industry and market.

Regardless, your customers…

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Contextual Advertising: A Beginners Guide


So you’re a model parent, right?

You go to all your child’s major life events: birthdays, graduation, ballet class, wedding, everything. But all you…

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Radio: 2018's Fastest Growing Advertising Medium


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This Week In Radio 13th July 18



Waistcoats are flying off the hangers and England have bowed out as Semi-Finalists at the 2018 world cup. That's what's happening everywhere else,…

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Doing Creative Advertising Ideas better than Anyone Else

When Communicorp UK launched we had three main focuses. One of them was to do creative advertising ideas better than anyone else.

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Tried and Tested Methods for Improving Advertising Effectiveness

How do you improve the effectiveness of your advertising? Between fierce competition in a saturated market and an instant gratification, ad avoidance…

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