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A curated resource library to help you grow through marketing and advertising with CCUK.
- Radio Advertising
- Why Radio?
- Radio
- radio news
- advertising
- marketing news
- insights
- Britain
- ROI
- audience
- campaigns
- re-evaluating
- target customers
- 2018
- Frequency
- TV
- authenticity
- brand building
- budget
- campaign
- car
- context
- cost
- cost-effective
- creative
- creative advertising
- creativity
- education
- emotional response
- footfall

A Guide to Marketing your Travel Brand in 2023
The wheels are up on consumers' 2023 travel plans it's time to think about how your travel brand will be the top pick! It is essential to have a...

Radio - The Mood Booster
A study by Radiocentre has discovered that radio boosts consumer happiness and receptiveness to brands. Media predominantly exists for entertainment;...

A Guide to Non-profit Marketing in 2023
We have put together a full guide to non-profit marketing in 2023, to help you raise awareness and increase donations.

Radio Advertising for Charities
Using radio to market your non-profit can be a great way to target a large audience and generate support and traffic. Once you have identified your...

How to Write the Perfect Radio Script
Using radio advertising to market your brand can be a great way to target a large audience and generate awareness and traffic.

Fantastic Frequency: The hero that can save your radio campaign.
Frequency is one of the most important aspects of a radio campaign. It regularly saves the day, doesn't have any parents and might well be...

What Makes A Great Ad Campaign?
CCUK Creative Director John-Paul Hughes takes us through the three important considerations for a great ad campaign. It’s not how many people...

How your Healthcare Practise can Reach New Patients with Radio
When it comes to building a marketing strategy for your private healthcare practice, we know where you want to see results; Building brand...

Boosting your Brand Awareness with Radio Sponsorship
What is Radio Sponsorship? Radio Sponsorship builds brand awareness and boosts brand association. Sponsorship creates a powerful bond between...

How To Choose The Right Station For Your Business
You have chosen to add radio advertising to your marketing mix, you know which products to promote and an idea of creative, however, have you...