WHAT’S HAPPENING AT CCUK

Tune into your audience!

Frequency is one of the most important aspects of a radio campaign. It regularly saves the day, doesn't have any parents and might well be...

CCUK Creative Director John-Paul Hughes takes us through the three important considerations for a great ad campaign. It’s not how many people...

When it comes to building a marketing strategy for your private healthcare practice, we know where you want to see results; Building brand...

What is Radio Sponsorship? Radio Sponsorship builds brand awareness and boosts brand association. Sponsorship creates a powerful bond between...

You have chosen to add radio advertising to your marketing mix, you know which products to promote and an idea of creative, however, have you...

Radio is a great way to reach a wide audience, with 89% of all UK adults listening to commercial radio every week. But the question remains, how can...

The leaves are just turning brown and here we are talking about Christmas, however, it is peak time to book advertising for the Christmas season. If...

According torecent researchexposure to radio advertising can boost brand browsing by an average of 52%. However, placed alongside other media,...

Getting true advertising effectiveness starts with knowing who your customers are and how you can best approach them. Using national and regional...

Why is brand awareness important?