WHAT’S HAPPENING AT CCUK

Getting true advertising effectiveness starts with knowing who your customers are and how you can best approach them. Using national and regional...

Why is brand awareness important?

More advertisers are spending more money on digital advertising. That's right. More is very much the name of the game.

True emotional advertising can be seen as the game of high street retailers and large chains, but the fundamentals of what makes those adverts...

What is Experiential marketing? This marketing tool is used to create real-life experiences for consumers as a way to engage with your brand. This...

As we draw to the end of this academic year, now is the time to start to reevaluate your student communication channels and ensure they still meet...

Forget 'Fake News', forget ad blocks and YouTube boycotts. Radio has got some 'Real News' for you: Radio is most trusted medium for news,...

Why research? Reaching the right audience, at the right time with the right message doesn’t happen by luck. Companies invest extensive energy...

Research has found that Out of Home reaches 98% of the UK population at least once a week (Outsmart). With such a vast reach opportunity it makes...