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A curated resource library to help you grow through marketing and advertising with CCUK.
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Measuring Ad Effectiveness
Whether you are using radio as a one-off boost or as part of a longer-term strategy, it is important to think about how you are going to measure...
Radio: A Force for good
The true extent of the economic impact of the lockdown is still unclear, however commercial radio, has not only continued to provide vital public...
Radio Advertising as Lockdown is Eased
With lockdown slowly starting to ease, consumers are now accustomed to the new methods of grocery shopping. Following the recent government...
Audio on Demand: The Rise of Podcast Listening
According to the RAJAR Midas Survey released last week, listenership has risen significantly compared to last year. 10.1 million people now listen...
A Spotlight on the Health Industry
Throughout this article we look at four of the main sectors affected by the current climate and place a spotlight on how each one is either utilising...
Do we Really Need Market Research in a Pandemic?
Now that the dust has settled, it is the perfect time to identify what is going to help people moving forward, this is not necessarily about money...
CCUK Radio Stations Boom
With the UK population adapting to new working routines, Communicorp UK can reveal that listening figures on connected devices such as smart...
Radio in a lockdown
The familiarity of the regular voices and advertising on radio instil a sense of normality to the panic, calming and even uplifting the population...
The Brits: Top 5 Controversial Moments
Whether you love or hate them, they have brought some memorable moments over the years.