Can You Trust Radio Advertising?

Can You Trust Radio Advertising?

Forget 'Fake News', forget ad blocks and YouTube boycotts. Radio has got some 'Real News' for you: Radio is most trusted medium for news,...

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The Power of Market research

The Power of Market research

Why research? Reaching the right audience, at the right time with the right message doesn’t happen by luck. Companies invest extensive energy...

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How can Digital out of Home supercharge your next campaign?

How can Digital out of Home supercharge your next campaign?

Research has found that Out of Home reaches 98% of the UK population at least once a week (Outsmart). With such a vast reach opportunity it makes...

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Why Radio Advertising?

Why Radio Advertising?

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Prepare Your message for Rapid Deployment

Prepare Your message for Rapid Deployment

With winter approaching and Christmas only 4 weeks away, businesses are preparing reactive messaging to reach the wider public.

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The Cost of Radio Advertising

The Cost of Radio Advertising

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Measuring Ad Effectiveness

Measuring Ad Effectiveness

Whether you are using radio as a one-off boost or as part of a longer-term strategy, it is important to think about how you are going to measure...

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Radio: A Force for good

Radio: A Force for good

The true extent of the economic impact of the lockdown is still unclear, however commercial radio, has not only continued to provide vital public...

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Radio Advertising as Lockdown is Eased

Radio Advertising as Lockdown is Eased

With lockdown slowly starting to ease, consumers are now accustomed to the new methods of grocery shopping. Following the recent government...

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RAJAR BLOG

RAJAR BLOG

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Audio on Demand: The Rise of Podcast Listening

Audio on Demand: The Rise of Podcast Listening

According to the RAJAR Midas Survey released last week, listenership has risen significantly compared to last year. 10.1 million people now listen...

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Education in Lockdown

Education in Lockdown

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