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A curated resource library to help you grow through marketing and advertising with CCUK.
- Radio Advertising
- Why Radio?
- Radio
- radio news
- advertising
- insights
- marketing news
- Britain
- ROI
- audience
- campaigns
- re-evaluating
- target customers
- 2018
- Frequency
- TV
- authenticity
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- context
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- creative
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- creativity
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- emotional response
- footfall

Can You Trust Radio Advertising?
Forget 'Fake News', forget ad blocks and YouTube boycotts. Radio has got some 'Real News' for you: Radio is most trusted medium for news,...

The Power of Market research
Why research? Reaching the right audience, at the right time with the right message doesn’t happen by luck. Companies invest extensive energy...

How can Digital out of Home supercharge your next campaign?
Research has found that Out of Home reaches 98% of the UK population at least once a week (Outsmart). With such a vast reach opportunity it makes...

Prepare Your message for Rapid Deployment
With winter approaching and Christmas only 4 weeks away, businesses are preparing reactive messaging to reach the wider public.

Measuring Ad Effectiveness
Whether you are using radio as a one-off boost or as part of a longer-term strategy, it is important to think about how you are going to measure...

Radio: A Force for good
The true extent of the economic impact of the lockdown is still unclear, however commercial radio, has not only continued to provide vital public...

Radio Advertising as Lockdown is Eased
With lockdown slowly starting to ease, consumers are now accustomed to the new methods of grocery shopping. Following the recent government...

Audio on Demand: The Rise of Podcast Listening
According to the RAJAR Midas Survey released last week, listenership has risen significantly compared to last year. 10.1 million people now listen...