Prepare Your message for Rapid Deployment

Prepare Your message for Rapid Deployment

With winter approaching and Christmas only 4 weeks away, businesses are preparing reactive messaging to reach the wider public.

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The Cost of Radio Advertising

The Cost of Radio Advertising

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Measuring Ad Effectiveness

Measuring Ad Effectiveness

Whether you are using radio as a one-off boost or as part of a longer-term strategy, it is important to think about how you are going to measure...

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Radio: A Force for good

Radio: A Force for good

The true extent of the economic impact of the lockdown is still unclear, however commercial radio, has not only continued to provide vital public...

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Radio Advertising as Lockdown is Eased

Radio Advertising as Lockdown is Eased

With lockdown slowly starting to ease, consumers are now accustomed to the new methods of grocery shopping. Following the recent government...

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RAJAR BLOG

RAJAR BLOG

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Audio on Demand: The Rise of Podcast Listening

Audio on Demand: The Rise of Podcast Listening

According to the RAJAR Midas Survey released last week, listenership has risen significantly compared to last year. 10.1 million people now listen...

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Education in Lockdown

Education in Lockdown

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A Spotlight on the Health Industry

A Spotlight on the Health Industry

Throughout this article we look at four of the main sectors affected by the current climate and place a spotlight on how each one is either utilising...

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Do we Really Need Market Research in a Pandemic?

Do we Really Need Market Research in a Pandemic?

Now that the dust has settled, it is the perfect time to identify what is going to help people moving forward, this is not necessarily about money...

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CCUK Radio Stations Boom

CCUK Radio Stations Boom

With the UK population adapting to new working routines, Communicorp UK can reveal that listening figures on connected devices such as smart...

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Business as (Un)usual

Business as (Un)usual

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