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A curated resource library to help you grow through marketing and advertising with CCUK.
- Radio Advertising
- Why Radio?
- Radio
- radio news
- advertising
- marketing news
- insights
- Britain
- ROI
- audience
- campaigns
- re-evaluating
- target customers
- 2018
- Frequency
- TV
- authenticity
- brand building
- budget
- campaign
- car
- context
- cost
- cost-effective
- creative
- creative advertising
- creativity
- education
- emotional response
- footfall
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Radio in a lockdown
The familiarity of the regular voices and advertising on radio instil a sense of normality to the panic, calming and even uplifting the population...
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The Brits: Top 5 Controversial Moments
Whether you love or hate them, they have brought some memorable moments over the years.
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Radio Effectiveness: The star of advertising
Commercial radio is a sure-fire way to speak to millions of people via a medium that they trust. Although often shunned for more modern methods,...
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Marketing to Over 55s
Brands are ignoring a huge portion of the UK population by failing to target over-50s effectively, despite making up over a third of the market,...
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Christmas Ads 2019: Who Did it Best?
Whether you love them or hate them, the festive advertising season is back and in full carrot-singing, fire-breathing swing.
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How to Increase Footfall and Triple Advertising ROI
Black Friday is approaching fast, you want to let consumers know about your stand-out brand, but what next? With radio currently returning an...
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Writing For Voice Enabled Devices
The second ever Radio Audio Week in upon us. After having the pleasure of attending last years, seminal event, we've decided to take stock of...
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5 Digital Marketing Mistakes SME's Make (And How To Avoid Them)
According to Marketing Charts, digital advertising budgets increased by 50% in 2018.