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A curated resource library to help you grow through marketing and advertising with CCUK.
- Radio Advertising
- Why Radio?
- Radio
- radio news
- advertising
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- insights
- Britain
- ROI
- audience
- campaigns
- re-evaluating
- target customers
- 2018
- Frequency
- TV
- authenticity
- brand building
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- context
- cost
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- creative
- creative advertising
- creativity
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- emotional response
- footfall
Radio and Digital: Radio Events That Broke The Internet
Radio and digital advertising go together like wine and cheese. With digital activities like social media and listening being both quite habitual,...
The Radio Advert Archive - Best (And Worst) Examples of Radio Adverts
We all learn a lot from examples. That's why, every week, we'll be breaking down some of the best (and worst) radio advert examples airing in the UK...
The Advertisers Guide To Brexit
Regardless of your stance on Brexit, it'll be sure to have an impact on your business. With no one being 100 percent certain what will happen...
How effective is radio advertising? The Definitive Effectiveness Guide
Why should you choose radio advertising? Whether you're using it as the main driving force for your campaign, or you're introducing it to your...
Optimising a Landing Page in 2018
Consider the pen. There may be flashier, more interesting ways to take notes - but the sheer convenience and effectiveness of the pen makes it...
6 Actionable Adwords Optimisations You Can Try RIght now
Business to business, business to customer or human to human - however you describe your business, your customers are still googling their problems...
How To Change Brand Perceptions [Case Study]
Something big happened at eBay. I distinctly remember my Dad bidding and trading old collectors editions DVDs of 90’s TV shows. Buffy, Angel and...
7 Amazing Radio Advertising Facts You Need Know
You need to know your chosen medium if you want to see a successful return on investments. We've put together all the lesser known facts about...
Using Google Analytics to Track Radio Campaigns
They say that the definition of insanity is doing the same thing twice and expecting the results to change.
Why Cross-Channel Advertising Still Reigns Supreme
The ad industry likes glamour. You only need to cast your eyes over the Cannes Lions awards shortlist to see that. In fact, there was one...
Everything You Need to Know About the UK Motor Industry in 2018
It’s hard enough keeping on top of everything going on in our own businesses, let alone the entire industry and market. Regardless, your customers...