--- title: Article Archive | advertising description: advertising | Why Radio? Radio advertising can help build relationships with your customers more effectively than any other media. CCUK's Article Archive contains all the information you need to get started in Radio Advertising. --- [![Communicorp UK](https://content.communicorpuk.com/hs-fs/hubfs/raw_assets/public/Communicorpuk_September2022/images/company-logo.png?width=87&height=1328&name=company-logo.png "Communicorp UK")](https://communicorpuk.com/) [![Communicorp UK](https://content.communicorpuk.com/hubfs/raw_assets/public/Communicorpuk_September2022/images/company-logo-dark.svg "Communicorp UK")](https://communicorpuk.com/) - [OUR PRODUCTS](https://communicorpuk.com/our-products/) - [JOIN US](https://communicorpuk.com/join-us/) - [CONTACT](https://communicorpuk.com/contact/) ![Cross](https://content.communicorpuk.com/hubfs/raw_assets/public/Communicorpuk_September2022/images/cross.635d5c.svg) - [OUR PRODUCTS](https://communicorpuk.com/our-products/) - [ABOUT](https://communicorpuk.com/about/) - [RADIO](https://communicorpuk.com/radio/) - [JOIN US](https://communicorpuk.com/join-us/) - [NEWS](https://communicorpuk.com/news/) - [CONTACT](https://communicorpuk.com/contact/) ###### Our News # **WHAT’S HAPPENING AT CCUK** A curated resource library to help you grow through marketing and advertising with CCUK. - [Radio Advertising](https://content.communicorpuk.com/article/tag/radio-advertising) - [Radio](https://content.communicorpuk.com/article/tag/radio) - [Why Radio?](https://content.communicorpuk.com/article/tag/why-radio) - [radio news](https://content.communicorpuk.com/article/tag/radio-news) - [advertising](https://content.communicorpuk.com/article/tag/advertising) - [insights](https://content.communicorpuk.com/article/tag/insights) - [marketing news](https://content.communicorpuk.com/article/tag/marketing-news) - [AI](https://content.communicorpuk.com/article/tag/ai) - [Britain](https://content.communicorpuk.com/article/tag/britain) - [ROI](https://content.communicorpuk.com/article/tag/roi) - [audience](https://content.communicorpuk.com/article/tag/audience) - [campaigns](https://content.communicorpuk.com/article/tag/campaigns) - [re-evaluating](https://content.communicorpuk.com/article/tag/re-evaluating) - [target customers](https://content.communicorpuk.com/article/tag/target-customers) - [2018](https://content.communicorpuk.com/article/tag/2018) - [Frequency](https://content.communicorpuk.com/article/tag/frequency) - [TV](https://content.communicorpuk.com/article/tag/tv) - [audio](https://content.communicorpuk.com/article/tag/audio) - [audio first](https://content.communicorpuk.com/article/tag/audio-first) - [audio marketing](https://content.communicorpuk.com/article/tag/audio-marketing) - [authenticity](https://content.communicorpuk.com/article/tag/authenticity) - [brand](https://content.communicorpuk.com/article/tag/brand) - [brand building](https://content.communicorpuk.com/article/tag/brand-building) - [budget](https://content.communicorpuk.com/article/tag/budget) - [campaign](https://content.communicorpuk.com/article/tag/campaign) - [car](https://content.communicorpuk.com/article/tag/car) - [context](https://content.communicorpuk.com/article/tag/context) - [cost](https://content.communicorpuk.com/article/tag/cost) - [cost-effective](https://content.communicorpuk.com/article/tag/cost-effective) - [creative](https://content.communicorpuk.com/article/tag/creative) ![Vector Background](https://content.communicorpuk.com/hubfs/Communicorpuk_September2022/Images/ccp-vector-background.6e0109.svg) [![Audio Trends That Will Shape Advertising in 2026](https://content.communicorpuk.com/hubfs/CCUK%20NEWSLETTER%20IMAGES%20(2).jpg)](https://content.communicorpuk.com/article/audio-trends-that-will-shape-advertising-in-2026) [**Audio Trends That Will Shape Advertising in 2026**](https://content.communicorpuk.com/article/audio-trends-that-will-shape-advertising-in-2026) Why brands that understand how audio is changing will outperform others In 2026, advertisers face a familiar challenge: more noise, more choice, and... [Find out more](https://content.communicorpuk.com/article/audio-trends-that-will-shape-advertising-in-2026) [![Why Retail Brands Are Adopting An Audio Strategy](https://content.communicorpuk.com/hubfs/CCUK%20Blog.jpg)](https://content.communicorpuk.com/article/retail-brands-audio-strategy) [**Why Retail Brands Are Adopting An Audio Strategy**](https://content.communicorpuk.com/article/retail-brands-audio-strategy) Today’s most successful retail brands don’t just sell products — they create culture. [Find out more](https://content.communicorpuk.com/article/retail-brands-audio-strategy) [![4 Ways to Ignite Your Advertising with Emotion](https://content.communicorpuk.com/hubfs/emotion.png)](https://content.communicorpuk.com/article/4-ways-to-ignite-your-advertising-with-emotion) [**4 Ways to Ignite Your Advertising with Emotion**](https://content.communicorpuk.com/article/4-ways-to-ignite-your-advertising-with-emotion) True emotional advertising can be seen as the game of high street retailers and large chains, but the fundamentals of what makes those adverts... [Find out more](https://content.communicorpuk.com/article/4-ways-to-ignite-your-advertising-with-emotion) [![A Spotlight on the Health Industry](https://content.communicorpuk.com/hubfs/photo-1586036597955-bfe3b0a4dc2f.jfif)](https://content.communicorpuk.com/article/a-spotlight-on-the-health-industry) [**A Spotlight on the Health Industry**](https://content.communicorpuk.com/article/a-spotlight-on-the-health-industry) Throughout this article we look at four of the main sectors affected by the current climate and place a spotlight on how each one is either utilising... [Find out more](https://content.communicorpuk.com/article/a-spotlight-on-the-health-industry) [![Radio Advertising Frequency: The Quick and Easy Guide](https://content.communicorpuk.com/hubfs/Pic%205.png)](https://content.communicorpuk.com/article/radio-advertising-frequency-all-you-need-to-know) [**Radio Advertising Frequency: The Quick and Easy Guide**](https://content.communicorpuk.com/article/radio-advertising-frequency-all-you-need-to-know) To target and engage your customers, you need to think about how many times your advert runs. That's what those in the business call 'frequency.' ... [Find out more](https://content.communicorpuk.com/article/radio-advertising-frequency-all-you-need-to-know) [![Why Reaching your target customers isn't enough anymore](https://content.communicorpuk.com/hubfs/resize%20matt.png)](https://content.communicorpuk.com/article/reach-target-customers) [**Why Reaching your target customers isn't enough anymore**](https://content.communicorpuk.com/article/reach-target-customers) Have you ever been stuck in traffic and noticed that crack in your windscreen. How big was it yesterday? Was it even there yesterday? As you're... [Find out more](https://content.communicorpuk.com/article/reach-target-customers) [![Cost-effective Advertising With Radio](https://content.communicorpuk.com/hubfs/IMG_0447.jpg)](https://content.communicorpuk.com/article/cost-effective-advertising) [**Cost-effective Advertising With Radio**](https://content.communicorpuk.com/article/cost-effective-advertising) Are you under pressure to prove the effectiveness of your marketing strategy? Getting the results you need starts by choosing a cost-effective... [Find out more](https://content.communicorpuk.com/article/cost-effective-advertising) ![vector](https://content.communicorpuk.com/hubfs/raw_assets/public/Communicorpuk_September2022/images/ccp-vector.c094a6.svg) ![Communicorp UK](https://content.communicorpuk.com/hs-fs/hubfs/raw_assets/public/Communicorpuk_September2022/images/company-logo.png?width=87&name=company-logo.png "Communicorp UK") - [Radio](https://communicorpuk.com/radio/) - [Services](https://communicorpuk.com/services/) - [About](https://communicorpuk.com/about/) - [Join us](https://communicorpuk.com/join-us/) - [News](https://communicorpuk.com/news/) - [Contact](https://communicorpuk.com/contact/) Communicorp UK Ltd Level 7, XYZ Building Hardman Boulevard, Spinningfields, Manchester M3 3AQ +44 (0)161 886 8800 [Privacy Policy](https://communicorpuk.com/privacy-policy/) | [Cookies Policy](https://communicorpuk.com/cookie-policy/) © 2022 Communicorpuk All Rights Reserved.