Can You Trust Radio Advertising?

Can You Trust Radio Advertising?

    Forget 'Fake News', forget ad blocks and YouTube boycotts. Radio has got some 'Real News' for you:   Radio is most trusted medium for news,...

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Radio - The Mood Booster

Radio - The Mood Booster

A study by Radiocentre has discovered that radio boosts consumer happiness and receptiveness to brands. Media predominantly exists for entertainment;...

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Improving Online Sales With Radio - 4 Quick tips

Improving Online Sales With Radio - 4 Quick tips

 

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The People Behind The Product: Group Creative Director John-Paul Hughes

The People Behind The Product: Group Creative Director John-Paul Hughes

  If there was one thing the 60’s had plenty of, it was originality. The Velvet Underground have influenced the likes of U2, Joy Division, The...

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Radio Advertising Frequency: The Quick and Easy Guide

Radio Advertising Frequency: The Quick and Easy Guide

  To target and engage your customers, you need to think about how many times your advert runs. That's what those in the business call 'frequency.' ...

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Why Reaching your target customers isn't enough anymore

Why Reaching your target customers isn't enough anymore

  Have you ever been stuck in traffic and noticed that crack in your windscreen. How big was it yesterday? Was it even there yesterday? As you're...

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Cost-effective Advertising With Radio

Cost-effective Advertising With Radio

  Are you under pressure to prove the effectiveness of your marketing strategy? Getting the results you need starts by choosing a cost-effective...

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Removing Risk From Your Advertising With Radio

Removing Risk From Your Advertising With Radio

Allocating advertising spend always raises questions around risk. How can I get the return I need? How can I measure my results? How can I make sure...

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Radio Comes out top in Recent Study on the Value of Different Media

Radio Comes out top in Recent Study on the Value of Different Media

  Ebiquity's Re-evaluating Media report, commissioned by Radiocentre, has revealed that Radio, along with other traditional mediums, is competing and...

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