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A curated resource library to help you grow through marketing and advertising with CCUK.
- Radio Advertising
- Why Radio?
- Radio
- radio news
- advertising
- marketing news
- insights
- Britain
- ROI
- audience
- campaigns
- re-evaluating
- target customers
- 2018
- Frequency
- TV
- authenticity
- brand building
- budget
- campaign
- car
- context
- cost
- cost-effective
- creative
- creative advertising
- creativity
- education
- emotional response
- footfall
Radio - The Mood Booster
A study by Radiocentre has discovered that radio boosts consumer happiness and receptiveness to brands. Media predominantly exists for entertainment;...
Can You Trust Radio Advertising?
Forget 'Fake News', forget ad blocks and YouTube boycotts. Radio has got some 'Real News' for you: Radio is most trusted medium for news,...
The People Behind The Product: Group Creative Director John-Paul Hughes
If there was one thing the 60’s had plenty of, it was originality. The Velvet Underground have influenced the likes of U2, Joy Division, The...
Radio Advertising Frequency: The Quick and Easy Guide
To target and engage your customers, you need to think about how many times your advert runs. That's what those in the business call 'frequency.' ...
Why Reaching your target customers isn't enough anymore
Have you ever been stuck in traffic and noticed that crack in your windscreen. How big was it yesterday? Was it even there yesterday? As you're...
Cost-effective Advertising With Radio
Are you under pressure to prove the effectiveness of your marketing strategy? Getting the results you need starts by choosing a cost-effective...
Removing Risk From Your Advertising With Radio
Allocating advertising spend always raises questions around risk. How can I get the return I need? How can I measure my results? How can I make sure...
Radio Comes out top in Recent Study on the Value of Different Media
Ebiquity's Re-evaluating Mediareport, commissioned byRadiocentre, has revealed that Radio, along with other traditional mediums, is competing and...