The Benefits of Podcast Advertising

Podcasts are always available, allowing your brand to connect with listeners 24 hours a day. They can be listened to anywhere at any time of the day, meaning that you can catch all types of listeners, from the midnight shift worker to the early morning new mum, there will always be an audience awake. Although, 49% of podcast listening is done at home, many podcast audiences listen in the car, on the train, in the gym or even at work.

A study by Nielsen, found that almost 70% of podcast listeners gained brand awareness through ads in a podcast, 62% successfully recalled a brand's advert and a further 62% considered buying new products or services that had been advertised. 

Podcast marketing offers a number of benefits, including:

1. Targeted audience: Podcasts allow businesses to reach a specific and engaged audience. Podcast listeners tend to be highly engaged and loyal, and they are often interested in the topics that the podcast covers. This means that businesses can reach a targeted audience that is more likely to be interested in their products or services.

2. Cost-effective: Podcast marketing is relatively inexpensive compared to other forms of marketing such as television and print ads. Podcasts can be produced with minimal equipment and costs, making it easy for businesses of all sizes to participate.

3. Building trust and credibility: Podcasts allow businesses to build trust and credibility with their audience. Hosting a podcast gives businesses the opportunity to share their expertise and knowledge, which can help to establish them as thought leaders in their industry.

4. Personalization: Podcasts allow for a more personal approach to storytelling. The host can speak directly to the audience in a conversational tone, which can help to create a connection and build trust with the listeners. This can be a great way to tell a brand's story in a relatable and personal way.

5. Emotion: Podcasts are an effective medium for evoking emotions. Businesses can use storytelling to connect with listeners on an emotional level, which can help to create a deeper connection with their brand. This type of storytelling can help to create a lasting impression and build brand loyalty.

With the rise in podcast popularity it comes as no surprise that it is a great way to extend your audience reach and get in front of a potentially untapped segment of your target market. It is important to keep in mind the quality of the content you are putting out and consistency.  

Find out more about what other marketing mediums can be used here.