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When it comes to building a marketing strategy for your private healthcare practice, we know where you want to see results;
- Building brand awareness
- Be a trusted voice in the market
- Reaching and targeting the right audience
- Getting the most out of your campaign
Reach and Targeting the Right Audience
Radio Sponsorship builds brand awareness and boosts brand association. Sponsorship creates a powerful bond between brands and consumers. Sponsorships is also effective in supporting your digital advertising. A multichannel approach increases your consumer's level of familiarity with your brand and improves brand recall. Continued exposure to a brand leaves an imprint on the consumer's mind, meaning when it comes to making buying decisions the consideration pool is much smaller.
With commercial radio reaching 90% of the UK population and many listening to the radio whilst going about their daily activities, reach a new audience when they least expect it. Our stations reach 3 million listeners every week, and with ad avoidance for radio is the lowest out of all mediums, radio offers unmatched reach potential and is ideal for those looking to cut through the noise to reach their customers effectively. Not only that but, 49% of UK adults with private health/medical insurance listen to commercial radio and 38% are more likely to pay attention to radio ads compared to other mediums.
Radio gives you the ability to reach a mass-targeted audience without breaking the budget. Radio's low cost of entry, it means you can explore the power of radio without the high risk factor that comes with other mediums. With radio you really can get more for your money.
Brand Awareness
Radio can help boost your brand awareness, get your brand in front of more people, build consumer trust and increase brand consideration. Listeners are 48% more aware of companies that have been advertised on the radio and 12% more likely to consider them when making a choice, Research has also revealed that radio is two times more trustworthy than social media and has long been considered one o the most trusted mediums across all other. A study by Radiocentre showed that by allocating just 10% of a media budget to radio advertising could see an increase of 52% in brand consideration.
Boosting your brand awareness can also help you educate your target audience about you service. it can sometime feel difficult to get your brand message out there, especially when there are misconceptions rounding private health care. Rolling out your message on a trusted media such as radio can help you showcase the benefits of your service. All of this demonstrates how beneficial the inclusion of radio to your marketing strategy could when it comes to boost your brand awareness and position in the market.
Click here,to learn more about the 4 things you should consider when trying to boost your brand awareness!
Be a Trusted Voice in the Market
Radio is undoubtedly one of the best ways to reach a mass-targeted audience and become a trusted voice in the market. Research has revealed that radio is two times more trustworthy than social media and has long been considered one o the most trusted mediums across all others.
when it comes to a subject like health it's important that consumers feel they can trust the information you are sharing otherwise they won't put their healthcare in your hands, radio can ensure your message is not only heard by the right audience but is delivered in a way that builds trust and confidence in your company.
Combining Radio with Other Mediums
Running a radio advertising campaign alongside the likes of targeted social ads or a PPC campaign can boost your brand awareness. In turn, this will help you build recognition amongst a whole new audience.
Consumers often interact with one business across multiple touch points before they make a decision. Your potential customer may see an ad on Facebook and then hear a correlating ad on XS Manchester that same day. By using multiple touch points customers instantly recognise and remember your brand name.
Your campaign with targeted ads work together to create an impression in the mind of the potential listener, so when they come round to making a decision, they go with the business they feel most familiar with. Not only will building brand awareness help boost brand recall but it can also encourage repeat visits to a website in the future.
If you want to find out more about how to start your radio advertising campaign, click here to talk to one of our expert team today!
