Radio Advertising: Your Christmas Must Have

Why you should incorporate radio into your marketing campaign this holiday season. 

The holiday season offers a prime opportunity for brands to connect with consumers in powerful, targeted ways. Whether they're out shopping, hitting the gym, or traveling, people are ready to spend and engage with new products. Radio advertising is a direct line into these moments, giving brands an effective way to boost visibility during the festive season. 

Radio: The Power to Target the Right Audience at the Perfect Moment

Radio is the most flexible medium within your marketing mix. Research conducted by Radiocentre around the targeting capabilities of different media placed radio at the top of the list as the most flexible medium due to its ability to target audiences in a whole host of ways including, Demographically, Geographically, Time of day/week and in a consumer context (School run, work etc.)

Reach New Audiences When They Least Expect It

Commercial radio reaches 90% of the UK population, making it an excellent platform for connecting with a fresh audience. Picture your brand message reaching consumers during their daily routines—whether they're commuting, dropping off their kids, or simply going about their day. Radio ads bring the festive spirit directly to them, helping your brand stand out in their busy lives.

Cost-Effective Advertising with Quick Results

Industry research demonstrates the effectiveness of radio across a whole range of metrics. These include:

• Return on investment– Radio produces £7.70 ROI for every £1 spent, this is second only to TV overall. (Radiocentre)
• Brand fame– Listeners are 48% more aware of companies that have advertised on the radio and 12% more likely to consider them when making a choice. (Radiocentre)
• Building trust and relevance– Research has revealed that radio is two times more trustworthy than social media. (Radiocentre)
• Radio increases online response – A new study has highlighted how allocating just 10% of a media budget to radio boosts brand browsing by 52%. (Radiocentre)

Enhance Your Christmas Campaign Today

Allocating just 10% of a media budget to radio boosts online browsing by up to 52%. (Radiocentre).

Running a radio advertising campaign alongside targeted social ads or a PPC campaign can boost brand awareness. In turn, this will help build recognition amongst a whole new audience.

Consumers often interact with one business across multiple touchpoints before they make a decision. Your potential customer may see an ad on Facebook and then hear a correlating ad on XS Manchester that same day. By using multiple touch points customers instantly recognise and remember your brand name.

Your campaign with targeted ads work together to create an impression in the mind of the potential listener, so when they come to making a decision, they go with the business they feel most familiar with. Not only will building brand awareness help boost brand recall but it can also encourage repeat visits to a website in the future.

If you want to find out more about a radio advertising campaign for the peak Christmas trading period, speak to one of the team here.