The Article Archive

The Article Archive

Touchpoints: Reaching the Right People, At the Right Time

 

Have you ever been stuck in traffic and noticed that crack in your windscreen. How big was it yesterday? Was it even there yesterday? As you're…

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This Week In Radio 13th April 2018

 

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Radio: The Cost-effective Option for Advertisers

Are you under pressure to prove the effectiveness of your marketing strategy? Getting the results you need starts by making a shrewd, cost-effective…

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The People Behind the Product: Keith Crane, Research and Insight Director

 

Data. For something that plays such a massive part in all of our lives, I knew embarrassingly little about it.  

When I arrived at the Glasgow…

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Radio is the Most Trusted Medium in Britain. That's a Fact.

 

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Radio: The Risk-free Advertising Option

Allocating advertising spend always raises questions around risk. How can I get the return I need? How can I measure my results? How can I make sure…

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Radio Comes out top in Recent Study on the Value of Different Media

 

Ebiquity's Re-evaluating Media report, commissioned by Radiocentre, has revealed that Radio, along with other traditional mediums, is competing and…

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