The Article Archive

Radio: A Force for good

The true extent of the economic impact of the lockdown is still unclear, however commercial radio, has not only continued to provide vital public value…

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Radio Advertising as Lockdown is Eased

With lockdown slowly starting to ease, consumers are now accustomed to the new methods of grocery shopping. Following the recent government…

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RAJAR BLOG
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Audio on Demand: The Rise of Podcast Listening

According to the RAJAR Midas Survey released last week, listenership has risen significantly compared to last year. 10.1 million people now listen to…

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Education in Lockdown
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A Spotlight on the Health Industry

Throughout this article we look at four of the main sectors affected by the current climate and place a spotlight on how each one is either utilising…

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Do we really need market research in a pandemic?

Now that the dust has settled, it is the perfect time to identify what is going to help people moving forward, this is not necessarily about money but…

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CCUK Radio Stations Boom

With the UK population adapting to new working routines, Communicorp UK can reveal that listening figures on connected devices such as smart speakers,…

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Business as (Un)usual
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Radio in a lockdown

The familiarity of the regular voices and advertising on radio instil a sense of normality to the panic, calming and even uplifting the population who…

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The Brits: Top 5 Controversial Moments

Whether you love or hate them, they have brought some memorable moments over the years.

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Radio Effectiveness: The star of advertising

Commercial radio is a sure-fire way to speak to millions of people via a medium that they trust. Although often shunned for more modern methods, radio…

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