Whether it's for a laugh or to learn something new, 6.5 million adults or 12% of the adult population use a Podcast in an average week.
And who are these podcast listeners? In fact, the steepest growth is now among young adults aged 15 to 24 with one in five people from this age group now listening to podcasts every week. Here at CCUK, we are embracing the medium.
Last year, we introduced Communicast, our brand new learning podcast platform designed and produced by us, for us, to engage everyone with the learning they need to achieve the results they want at work and in life.