Grab your listener's attention by making a successful radio ad. This guide will help your motivate and persuade your audience to take action with powerful creative and placement.
Why Radio?
We can target your ad efficiently by station-type, age, social grade, gender, and geographical region. The airwaves are your oyster.
Delivering an average ROI of £7.70 for every £1 spend, a radio ad that stands out and communicates clearly always comes out on top.
Short lead-times and low-cost production
Radio offers short lead-times and relatively low-cost production making it the perfect solution for promoting tactical advertising messages at short notice.
We get it, the thought of creating something that will be live on air is a daunting prospect, but it really couldn't be more simple. We have put together a short guide on how to put together your campaign from idea right through to budget.
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You have chosen to add radio advertising to your marketing mix, but have you considered the right station and frequency for your business?
Communicorp UK Creative Director John-Paul Hughes takes us through the three important considerations for a great ad campaign.
Whether you are using radio as a boost or as part of a longer-term strategy, it is important to think about how you are going to measure the effects.
A curated set of resources to help make your campaign go that extra mile by being as effective as possible.
Before you win the hearts and minds of consumers, you must first win eyes and ears.
(Communicorp UK)
This handy guide takes you through the various planning stages to ensure maximum impact.
(Radiocentre)
How allocating 10% of a media budget into radio boosts brand browsing online by 52%.
(Radiocentre)