The Article Archive

Cost-effective Advertising With Radio

Are you under pressure to prove the effectiveness of your marketing strategy? Getting the results you need starts by choosing a cost-effective…

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The People Behind the Product: Keith Crane, Research and Insight Director


Data. For something that plays such a massive part in all of our lives, I knew embarrassingly little about it.  

When I arrived at the Glasgow…

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Can You Trust Radio Advertising?


Forget 'Fake News', forget ad blocks and YouTube boycotts. Radio has got some 'Real News' for you:  

Radio is most trusted medium for news,…

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Removing Risk From Your Advertising With Radio

Allocating advertising spend always raises questions around risk. How can I get the return I need? How can I measure my results? How can I make sure…

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Radio Comes out top in Recent Study on the Value of Different Media


Ebiquity's Re-evaluating Media report, commissioned by Radiocentre, has revealed that Radio, along with other traditional mediums, is competing and…

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